Business and the Media - II

Hours: 8 / Access Length: 3 Weeks / Delivery: Monthly, Mentor Supported
Retail Price: $225.00

Course Overview:

This course will build on the general information in Part I, which covers relationship-building with reporters and the different focuses of different media. Students will gain a better understanding of why working with the media is crucial when it comes to getting the word out about their businesses. Many businesspeople have reservations about dealing with the media, especially when it comes to answering pointed questions about profits and losses and mergers and acquisitions. Students will walk away from this course with a clear understanding of how and why they should make efforts to answer, or at least respond, to questions from the media, even when the focus is not necessarily positive.

Course Outline:

  • Students will have a better understanding of laws governing open records in their states. Students will identify potentially negative stories about their businesses that could be leaked or given to the media.
  • Students will explore the aftermath of a negative story and understand the importance of responding to media inquiries, even when the topic is a touchy one.
  • Students will know their rights and understand that they do not have to answer certain questions. Students will refer to the media relationships they have identified or built and determine the best way to approach each media representative differently.
  • Students will go over everything they've learned in both Business and the Media: I and Business and the Media: II. The purpose of this lesson to make sure that students have a good understanding of all of the content from both courses, and that they feel they can take what they've learned and apply it in the real world.


All necessary materials are included.

System Requirements:

System Requirements:

Internet Connectivity Requirements:
  • Cable and DSL internet connections are recommended for the best experience.
Hardware Requirements:
  • CPU: 1 GHz or higher
  • RAM: 2 GB or higher
  • Resolution: 1280 x 720 or higher
  • Speakers / Headphones
  • Microphone (Webinar / Live Online sessions)
Operating System Requirements:
  • Microsoft Windows 7 or 10 (Home, Pro)
  • Mac OSX 10 or higher.
  • Latest Chrome OS
  • Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web Browser Requirements:
  • Latest Google Chrome is recommended for the best experience.
  • Latest Mozilla FireFox
  • Latest Microsoft Edge
  • Latest Apple Safari
Basic Software Requirements (These are recommendations of software to use):
  • Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
  • PDF reader program (Adobe Reader, FoxIt)
  • Courses may require other software that is denoted in the above course outline.

** The course outlines displayed on this website are subject to change at any time without prior notice. **