Green Marketing Management

Hours: 90 / Access Length: 12 Months / Delivery: Open, Mentor Supported

Retail Price: $999.00

Course Overview:

Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

After completing this course, you should be able to:

• Define the core elements of strategic green planning
• Comprehend the environmental effects of consumption
• Identify strategies to deliver value via a sustainable supply cycle
• Identify features of consumption in households and industries
• Identify the steps for reporting the economic and environmental value of green marketing

Course Outline:

Green Marketing Management Module 1
The Consumption-Environment Interface

• An Overview of Green Marketing
• An Overview of Strategic Green Planning
• The Environment and consumption
• The Environmental Effects on Consumption

Green Marketing Management Module 2
Providing Value via Sustainable Marketing Strategies

• Discovering Value via Market Analysis
• Communicating Value via Integrated Marketing Programs
• Producing Value via Innovation
• Delivering Value via Sustainable Supply Cycle Strategies
• Delivering Value in Retailing
• Proclaiming Value via Sustainable Pricing Strategies

Green Marketing Management Module 3
Macroeconomic Energy Consumption

• The Role of Household Consumption
• Energy Consumption in the Services Sector
• Energy Consumption in the Transportation Sector
• The Role of Industrial Consumption

Green Marketing Management Module 4
Green Marketing and Sustainability Reporting

• Reporting Value to Stakeholders
• Purposes of Sustainability Reporting
• Reporting Economic Value
• Reporting Environmental Value
• Reporting Social Value

All necessary materials are included.

System Requirements:

Internet Connectivity Requirements:

• Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience.

NOTE: While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system.  This is due to the potential high download and upload latency of cellular connections.   Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

Hardware Requirements:

• CPU: 1 GHz or higher
• RAM: 4 GB or higher
• Resolution: 1280 x 720 or higher.  1920x1080 resolution is recommended for the best experience.
• Speakers / Headphones
• Microphone for Webinar or Live Online sessions.

Operating System Requirements:

• Windows 7 or higher.
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions
  

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web Browser Requirements:

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

Basic Software Requirements (These are recommendations of software to use):

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is described in the above course outline.