Green Management Associate

Hours: 190 / Access Length: 12 Months / Delivery: Open, Mentor Supported
Retail Price: $1,995.00

Course Overview:

The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. This Green Management course provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.

Smart business understands that their competitive advantage lies at the cutting-edge of the green shift. This Green Management course presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business-critical. You don't need to be an executive to benefit. You don't need to be an environmental activist to change. You just need to care deeply about the long-term success of your company.

After completing this course, you should be able to:

• Define the core elements of green strategic planning
• Identify environmental management systems
• Define the fundamentals of eco-design and green marketing
• Identify alternatives to petroleum
• Identify strategies for nurturing a green-minded and innovative workforce

Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

After completing this course, you should be able to:

• Define the core elements of strategic green planning
• Comprehend the environmental effects of consumption
• Identify strategies to deliver value via a sustainable supply cycle
• Identify features of consumption in households and industries
• Identify the steps for reporting the economic and environmental value of green marketing

Course Outline:

Green Management Module 1
Green Strategic Planning

• Changing Management of Environmental Issues
• Guiding Principles
• Executing a Green Strategic Plan
• Leadership
• Strategic Vision
• Key Market Influencers
• Risk & Opportunity Assessment
• Environmental Management Systems
• Compliance Framework
• Ownership, Collaboration & Communication

Green Management Module 2
Green Design & Green Marketing

• Fundamentals of Eco-design
• The Role of Government
• Adapt or Die
• Moving Green Products to the Mainstream
• Public Opinion in Different Regions
• Green Marketing Claims
• Supply Chain Drivers
• Legislation & Policies
• Logistics Optimization

Green Management Module 3
Alternatives to Petroleum

• Conservation
• Energy Value Chain
• Energy Options
• Government Influence
• Emissions Trading
• Action on Climate Change
• About Carbon Markets
• The Future of Trading

Green Management Module 4
Greening Human Resources

• Nurture a Culture of Innovation
• Evolution of the Talent Problem
• Sustainability & Human Capital Management
• Types of Workers
• HR Processes on the Supply Chain
• Innovation’s Return on Investment
• Road Map for the Future
• Trends & Forecasts
• Business Opportunities

Green Marketing Management Module 1
The Consumption-Environment Interface

• An Overview of Green Marketing
• An Overview of Strategic Green Planning
• The Environment and consumption
• The Environmental Effects on Consumption

Green Marketing Management Module 2
Providing Value via Sustainable Marketing Strategies

• Discovering Value via Market Analysis
• Communicating Value via Integrated Marketing Programs
• Producing Value via Innovation
• Delivering Value via Sustainable Supply Cycle Strategies
• Delivering Value in Retailing
• Proclaiming Value via Sustainable Pricing Strategies

Green Marketing Management Module 3
Macroeconomic Energy Consumption

• The Role of Household Consumption
• Energy Consumption in the Services Sector
• Energy Consumption in the Transportation Sector
• The Role of Industrial Consumption

Green Marketing Management Module 4
Green Marketing and Sustainability Reporting

• Reporting Value to Stakeholders
• Purposes of Sustainability Reporting
• Reporting Economic Value
• Reporting Environmental Value
• Reporting Social Value

All necessary materials are included.

System Requirements:

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.