Green Business Management Expert

Hours: 390 / Access Length: 12 Months / Delivery: Open, Mentor Supported
Retail Price: $3,595.00

Course Overview:

Management issues are fundamental to any organization: How do we plan to get things done, organize the company to be efficient and effective, lead and motivate employees, and put controls in place to make sure our plans are followed and our goals are met? Good management is basic to starting a business, growing a business, and maintaining a business once it has achieved some measure of success. This Business Management course will help you understand how to be a better manager through planning, decision making, motivating, leading, and communicating more effectively.

After completing this course, you should be able to:

• Comprehend the strategies and requirements for business management
• Identify ways for managing the environment and international business
• Identify the qualities of adaptive organizations and the benefits they see
• Identify methods for planning and maintaining quality control
• Comprehend good leadership practices and the different leadership styles

The business world is undergoing dramatic change that is driven by tough new legislation, expanded market based incentives and increased consumer awareness of environmental issues (e.g., hazard ingredients in products, alternative energy, reduction in greenhouse gases). This is forcing companies to reassess the life cycle of their products and the efficiency of their supply chains. Environmental issues are becoming business critical. This Green Management course provides the vital information, backed by case studies and examples, that gives progressive business leaders the strategic know-how to pro-actively manage environmental issues and realize the business benefits of going green.

Smart business understands that their competitive advantage lies at the cutting-edge of the green shift. This Green Management course presents a complete suite of problems, scenarios, innovations and solutions that are rapidly becoming business-critical. You don't need to be an executive to benefit. You don't need to be an environmental activist to change. You just need to care deeply about the long-term success of your company.

After completing this course, you should be able to:

• Define the core elements of green strategic planning
• Identify environmental management systems
• Define the fundamentals of eco-design and green marketing
• Identify alternatives to petroleum
• Identify strategies for nurturing a green-minded and innovative workforce

Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

After completing this course, you should be able to:

• Define the core elements of strategic green planning
• Comprehend the environmental effects of consumption
• Identify strategies to deliver value via a sustainable supply cycle
• Identify features of consumption in households and industries
• Identify the steps for reporting the economic and environmental value of green marketing

Become a Green Supply Chain Professional and learn a clear strategic overview and actionable plan for the implementation of green supply chains. This course is for anyone grappling with the elements required to change an organization’s supply chain strategy in a ‘green’ direction.

This course answers the following five fundamental questions:

1. What are the tangible and intangible benefits of moving towards a Green Supply Chain?
2. What are the costs, both direct, and indirect?
3. What influence do we have over our suppliers, their suppliers and our customers that would allow us to jointly work together and move the supply chain towards a green supply chain?
4. How will we communicate and measure our progress towards the green supply chain to the key stakeholders? How will we engage them?
5. What barriers to Green Supply Chains can be expected and how can these be overcome?

The Green Supply Chain Professional is responsible for steering supply chain decisions and this course is an invaluable asset, particularly as the ‘greening of business’ grows ever important.

After completing this course, you should be able to:

• Define the core elements of the green supply chain
• Identify features of green production, logistics, and packaging
• Define methods for executing the green supply chain and overcoming challenges
• Identify the steps to monitor and manage carbon
• Identify strategies for reporting and evaluating performance

The Green Business Management Expert program includes 4 courses:

• Business Management
• Green Management
• Green Marketing Management
• Green Supply Chain Professional

Course Outline:

Business Management Module 1
Introduction to Management

• What is Management?
• What Do Managers Do?
• What Does It Take to Be a Manager?
• Why Management Matters
• History of Management
• The Evolution of Management
• Organizational Environments & Cultures
• External Environments
• Internal Environments
• Ethical & Unethical Workplace Behavior
• How Do You Make Ethical Decisions?
• Social Responsibility

Business Management Module 2
Planning & Decision Making

• Benefits and Pitfalls of Planning
• Rational Decision Making
• Organizational Strategy
• Corporate-Level Strategies
• Industry-Level Strategies
• Firm-Level Strategies
• Organizational Innovation
• Organizational Change
• Global Management
• How to Go Global?
• Where to Go Global?
• Cultural Differences
• International Assignments

Business Management Module 3
Adaptive Organizations

• Designing Adaptive Organizations
• Structure and Process
• Designing Organizational Processes
• Why Use Work Teams?
• Managing Work Teams
• Enhancing Work Team Effectiveness
• Managing Human Resource Systems
• The Legal Context
• Finding Qualified Workers
• Developing Qualified Workers
• Diversity & Why It Matters
• Diversity & Individual Differences
• Managing Diversity

Business Management Module 4
Motivation, Leadership & Communication

• What is Motivation?
• Equity Theory
• Expectancy Theory
• Reinforcement Theory
• Goal-Setting Theory
• Leadership versus Management
• Situational Approaches to Leadership
• Strategic Leadership
• Managing Communication
• What is Communication?
• Kinds of Communication
• Improving Communication

Business Management Module 5
Controlling & Managing Information

• Basics of Control
• The Control Process
• How and What to Control
• Control Methods
• Managing Information
• Why Information Matters
• Characteristics & Costs of Useful Information
• Getting & Sharing Information
• Managing for Productivity & Quality
• Managing Service Operations
• Managing Manufacturing Operations
• Managing Inventory

Green Management Module 1
Green Strategic Planning

• Changing Management of Environmental Issues
• Guiding Principles
• Executing a Green Strategic Plan
• Leadership
• Strategic Vision
• Key Market Influencers
• Risk & Opportunity Assessment
• Environmental Management Systems
• Compliance Framework
• Ownership, Collaboration & Communication

Green Management Module 2
Green Design & Green Marketing

• Fundamentals of Eco-design
• The Role of Government
• Adapt or Die
• Moving Green Products to the Mainstream
• Public Opinion in Different Regions
• Green Marketing Claims
• Supply Chain Drivers
• Legislation & Policies
• Logistics Optimization

Green Management Module 3
Alternatives to Petroleum

• Conservation
• Energy Value Chain
• Energy Options
• Government Influence
• Emissions Trading
• Action on Climate Change
• About Carbon Markets
• The Future of Trading

Green Management Module 4
Greening Human Resources

• Nurture a Culture of Innovation
• Evolution of the Talent Problem
• Sustainability & Human Capital Management
• Types of Workers
• HR Processes on the Supply Chain
• Innovation’s Return on Investment
• Road Map for the Future
• Trends & Forecasts
• Business Opportunities

Green Marketing Management Module 1
The Consumption-Environment Interface

• An Overview of Green Marketing
• An Overview of Strategic Green Planning
• The Environment and consumption
• The Environmental Effects on Consumption

Green Marketing Management Module 2
Providing Value via Sustainable Marketing Strategies

• Discovering Value via Market Analysis
• Communicating Value via Integrated Marketing Programs
• Producing Value via Innovation
• Delivering Value via Sustainable Supply Cycle Strategies
• Delivering Value in Retailing
• Proclaiming Value via Sustainable Pricing Strategies

Green Marketing Management Module 3
Macroeconomic Energy Consumption

• The Role of Household Consumption
• Energy Consumption in the Services Sector
• Energy Consumption in the Transportation Sector
• The Role of Industrial Consumption

Green Marketing Management Module 4
Green Marketing and Sustainability Reporting

• Reporting Value to Stakeholders
• Purposes of Sustainability Reporting
• Reporting Economic Value
• Reporting Environmental Value
• Reporting Social Value

Green Supply Chain Professional Module 1
Understanding the Green Supply Chain

• Benefits of Green Supply Chains
• Traditional & Green Supply Chains
• Corporate Social Responsibility (CSR)
• Impact on the Bottom Line
• Key Contributors to the Profitability
• Green Supply Chain Planning
• Life Cycle Management
• Green Sales & Operations Planning (S&OP) 
• Green Procurement

Green Supply Chain Professional Module 2
Green Supply Chain Execution – Part 1

• Green Production
• Benefits, Drivers, and Challenges of Green Production
• Green Logistics
• Benefits, Drivers, and Challenges of Green Logistics
• Green Packaging
• Benefits, Drivers, and Challenges of Green Packaging

Green Supply Chain Professional Module 3
Green Supply Chain Execution – Part 2

• Green Marketing
• Benefits, Drivers, and Challenges of Green Marketing
• Elements of Green Marketing
• Supply Loops
• Benefits, Drivers, and Challenges of Supply Loops
• Moving Toward Supply Loops

Green Supply Chain Professional Module 4
Carbon Management & Migration Strategy

• Carbon Measurement
• Carbon Minimization
• Carbon Monitoring
• Carbon Reporting
• Green Supply Chain Migration Strategy
• Phase 1: Detailed Analysis
• Phase 2: Design & Implementation
• Phase 3: Organizational Change Management

Green Supply Chain Professional Module 5
Continuous Improvement & Performance Evaluation

• Benefits of Continuous Improvement
• Prerequisites of Continuous Improvement
• Methodology of Continuous Improvement
• Green Supply Chain Benchmarking
• Pareto Analysis
• Benefits of Performance Evaluation
• Performance Evaluation Methodology
• Measurement Toolkit Performance Evaluation

All necessary materials are included.

System Requirements:

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.