Floral Design Entrepreneur

Hours: 280 / Access Length: 12 Months / Delivery: Open, Mentor Supported
Retail Price: $2,795.00

Course Overview:

Our Floral Design course prepares students for a career designing floral arrangements and running a successful florist business. The course balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Students will be prepared for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues needed for success in the field.

After completing this course, you should be able to:

• Identify steps for setting career targets and searching for jobs that align
• Comprehend the importance of researching careers and building a network
• Identify strategies for writing successful resumes and cover letters
• Identify strategies for marketing yourself during a job interview
• Identify methods for negotiating job offers and managing your career

Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.

This “Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

After completing this course, you should be able to:

• Comprehend entrepreneurship and opportunity
• Identify the steps for developing a business plan and marketing strategy
• Identify methods for managing costs and forming a financing strategy
• Comprehend commercial law and the importance of contracts
• Identify strategies for growing your business and eventually selling it

The Floral Design Entrepreneur program includes 2 courses:

• Floral Design
• Start Your Own Business

Course Outline:

Floral Design Module 1   
Harvesting and Care

• Harvest Distribution
• Flower Retailing
• Product Presentation
• Shop Layout
• Careers
• Continuing Education
• Flower Nomenclature
• Inflorescence Patterns
• Postharvest Physiology
• Metabolic Processes
• Care and Handling
• Refrigeration

Floral Design Module 2  
Design and Composition

• Design and Style
• Harmony and Unity
• Color Schemes
• Physiological Effects of Color
• Balance
• Proportion
• Scale
• Focal Point and Rhythm
• Line and Form
• Space and Depth
• Texture
• Fragrance

Floral Design Module 3   
Tools and Containers

• Mechanics of Arrangement
• Foundation
• Wiring
• Flower and Foliage Forms
• Flower Shape Groups
• Mixing Forms
• Shapes of Floral Arrangements
• Oriental Style
• European Style
• Geometric Design
• Western Line Design
• Knives and Clippers

Floral Design Module 4  
Special Occasions

• Holidays
• Expressing Sentiments
• Seasonal Themes
• Novelty Designs
• Flowers to Wear
• Corsages
• Boutonnieres
• Accessorizing Designs
• Everlasting Design
• Artificial Flowers and Foliage
• Silk Flowers
• Dried and Preserved Plant Material

Floral Design Module 5  
Oriental Style of Design

• History of Floral Design
• Flower Art in Ancient Civilizations
• Egyptian Period
• Greek Period
• Sacred Lotus Flower
• European Periods
• Clean Lines of Nature
• Simplicity
• Symbolism
• Careful Placement
• Symbolic of Nature

Floral Design Module 6  
Weddings and Funeral Flowers

• Contemporary Designs and Techniques
• Classic-Mass Design
• Traditional European Period Style
• Mille Fleurs Design
• Wedding Flowers
• Floral Romance
• Promotion and Advertising
• Wedding Consultation
• Sympathy Flowers
• Trends and Regional Differences
• Casket Sprays
• Easel Sprays

Floral Design Module 7
Flowers and Foliage

• Cut Flowers
• Plant Nomenclature
• Hybrids
• Cultivar
• Pronunciation
• Common Names
• Techniques to Increase Vase Life
• Conifer Greens
• Grasses
• Herbs
• Bamboo
• Leafy Stems

Start Your Own Business Module 1     
Entrepreneurial Pathways

• Defining Entrepreneurship
• What Entrepreneurs Do
• Free Enterprise Economies
• Finding & Evaluating Opportunity
• Examining Profits
• Creating Business from Opportunity
• Creating a Feasibility Analysis
• Developing a Business Plan
• Defining Your Business
• Analyzing Your Competitive Advantage
• Viability Testing
• Valuing a Business

Start Your Own Business Module 2  
Integrated Marketing

• Exploring Your Market
• Marketing vs. Selling
• Market Research
• Market Segments
• Positioning Your Product or Service
• Developing Your Marketing Plan
• Marketing Mix
• Pricing Your Products
• Breakeven Analysis
• Smart Selling
• Effective Customer Service
• Principles of Selling
• Successful Sales Calls
• Customer Relationship Management

Start Your Own Business Module 3      
Cost Analysis

• Understanding & Managing Costs
• Identify Required Investment
• Analyze Fixed Operating Costs
• Calculate Gross Profit
• Financial Record Keeping
• Financial Statements
• Income Statements
• Examining a Balance Sheet
• Financial Ratio Analysis
• Calculating Return on Investment
• Same-Size Analysis
• Quick, Current & Debt Ratios

Start Your Own Business Module 4    
Financing Strategy

• Cash Flow Management
• Cash vs. Profits
• Cash Flow Statement
• Cash Budget
• Taxes
• Filing Tax Returns
• Financing Preferences
• Types of Business Financing
• Debt vs. Equity Financing
• Identifying Sources of Capital
• Stocks & Bonds as Investments

Start Your Own Business Module 5   
Operating For Success

• Addressing Legal Issues
• Managing Risk
• Business Legal Structures
• Contracts
• Commercial Law
• Intellectual Property
• Protecting Tangible Assets
• Operations in a Business
• Production-Distribution Chain
• Supply Chain Management
• Managing Suppliers
• Managing Inventory
• Facilities Location & Design

Start Your Own Business Module 6
Growing Your Business

• Management
• 10 Basic Tasks Handled by Managers
• Leadership Styles
• Organizational Cultures
• Organizational Structure
• Human Resources Management
• Ethical Leadership
• Incorporating Social Responsibility
• Ethical Practices
• Growing Your Business
• Franchising
• Licensing
• Cashing in Your Brand
• Methods for Valuing a Business

All necessary materials are included.

System Requirements:

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.