This course will build on the general information in Part I, which covers relationship-building with reporters and the different focuses of different media. Students will gain a better understanding of why working with the media is crucial when it comes to getting the word out about their businesses. Many businesspeople have reservations about dealing with the media, especially when it comes to answering pointed questions about profits and losses and mergers and acquisitions. Students will walk away from this course with a clear understanding of how and why they should make efforts to answer, or at least respond, to questions from the media, even when the focus is not necessarily positive.
Students will go over everything they've learned in both Business and the Media: I and Business and the Media: II. The purpose of this lesson to make sure that students have a good understanding of all of the content from both courses, and that they feel they can take what they've learned and apply it in the real world.
NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.