Aromatherapy Entrepreneur

Hours: 220 / Access Length: 12 Months / Delivery: Open, Mentor Supported
Retail Price: $1,995.00

Course Overview:

As aromatherapy gains in popularity among complementary medical modalities, more and more professionals now integrate essential oils into their practices. This aromatherapy course embraces the expansion of knowledge about the application and benefits of this emerging practice and presents a most complete and authoritative source of information for health care workers, massage therapists and spa professionals. The course begins with the basics on plants, oils, quality, safety, and chemistry. It then progresses into blending methods, an exploration of the skin and olfaction, and finally a discussion about integrating aromatherapy into your practice.

After completing this course, you should be able to:

• Define aromatherapy and essential oils
• Identify the steps for assessing and developing a treatment plan
• Identify the various methods for application
• Identify methods for maintaining the health of bodily systems
• Identify the steps to read an essential oil data sheet including blending and safety information

Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.

This “Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

After completing this course, you should be able to:

• Comprehend entrepreneurship and opportunity
• Identify the steps for developing a business plan and marketing strategy
• Identify methods for managing costs and forming a financing strategy
• Comprehend commercial law and the importance of contracts
• Identify strategies for growing your business and eventually selling it

Course Outline:

Aromatherapy Module 1
The Basics of Aromatherapy

• Defining Aromatherapy
• History of Aromatic Plant Use
• Aromatherapy: Modern Developments
• Plants as Medicine
• Methods of Extraction
• Terminology
• Essential Oil Information
• Storage Information
• Basic Purity Tests
• Safety and Essential Oils
• Basic Chemistry of Essential Oils
• Organic Compounds in Essential Oils
• Hydrocarbons
• Oxygenated Hydrocarbons

Aromatherapy Module 2
Blending & Pathways into the Body

• Aromatic Blending
• Stage One: The Consultation & Assessment
• Stage Two: Developing a Treatment Framework
• Stage Three: Developing an Aromatic Blend
• Measurement and Dilution Charts
• Aromatherapy & the Skin
• Anatomy & Physiology of the Skin
• Common Carrier Oils
• Aromatic Applications for the Skin
• Olfaction: The Sense of Smell
• Anatomy & Physiology of Olfaction
• The Limbic System
• Emotions & Aroma
• Aromatherapy and Stress
• Disorders of Olfaction

Aromatherapy Module 3
Aromatic Applications

• Bodywork and Aromatherapy
• Individualized or Generalized Aromatherapy
• Aromatic Applications for Massage
• Gels, Salves, Facial Creams & Oils
• Undiluted Application
• Integrating Aromatherapy
• Healing Properties of Water & Salt
• Back to Basics: Water
• Water as Therapy
• Water-Based Methods of Application
• Back to Basics: Salt
• Incorporating Salts in Your Treatments
• Worksheet: Water and Salt

Aromatherapy Module 4
Aromatherapy in Practice

• Musculoskeletal Health
• Nervous System Health
• Circulatory / Cardiovascular Health
• Lymph & Immune Health
• Reproductive Health
• Digestive Health
• Respiratory Health
• Aromatherapy & Special Populations
• Aromatherapy & Practice Settings
• Being Self-Employed
• Working in a Clinic or Spa
• The Business of Aromatherapy
• Aromatherapy Supplies
• Costing Out Your Products
• Other Equipment Needed
• Marketing Aromatherapy
• Continuing Education

Aromatherapy Module 5
Exploring 48 Different Essential Oils

• Reading an Essential Oil Data Sheet
• Common Name and Latin Name
• Botany & History Information
• Extraction Information
• Blending Information
• Safety Information
• Chemical Feature
• Chemical Profile
• Therapeutic Actions
• Core Aromatic Applications
• Learning 48 Common Essential Oils
• Black Pepper, German & Roman Chamomile
• Clary Sage, Cypress, Eucalyptus, Fennel, Geranium & Ginger
• Juniper, Lavender, Lemon, Sweet Marjoram & Peppermint
• And Many More Essential Oils

Start Your Own Business Module 1    
Entrepreneurial Pathways

• Defining Entrepreneurship
• What Entrepreneurs Do
• Free Enterprise Economies
• Finding & Evaluating Opportunity
• Examining Profits
• Creating Business from Opportunity
• Creating a Feasibility Analysis
• Developing a Business Plan
• Defining Your Business
• Analyzing Your Competitive Advantage
• Viability Testing
• Valuing a Business

Start Your Own Business Module 2  
Integrated Marketing

• Exploring Your Market
• Marketing vs. Selling
• Market Research
• Market Segments
• Positioning Your Product or Service
• Developing Your Marketing Plan
• Marketing Mix
• Pricing Your Products
• Breakeven Analysis
• Smart Selling
• Effective Customer Service
• Principles of Selling
• Successful Sales Calls
• Customer Relationship Management

Start Your Own Business Module 3      
Cost Analysis

• Understanding & Managing Costs
• Identify Required Investment
• Analyze Fixed Operating Costs
• Calculate Gross Profit
• Financial Record Keeping
• Financial Statements
• Income Statements
• Examining a Balance Sheet
• Financial Ratio Analysis
• Calculating Return on Investment
• Same-Size Analysis
• Quick, Current & Debt Ratios

Start Your Own Business Module 4    
Financing Strategy

• Cash Flow Management
• Cash vs. Profits
• Cash Flow Statement
• Cash Budget
• Taxes
• Filing Tax Returns
• Financing Preferences
• Types of Business Financing
• Debt vs. Equity Financing
• Identifying Sources of Capital
• Stocks & Bonds as Investments

Start Your Own Business Module 5   
Operating For Success

• Addressing Legal Issues
• Managing Risk
• Business Legal Structures
• Contracts
• Commercial Law
• Intellectual Property
• Protecting Tangible Assets
• Operations in a Business
• Production-Distribution Chain
• Supply Chain Management
• Managing Suppliers
• Managing Inventory
• Facilities Location & Design

Start Your Own Business Module 6
Growing Your Business

• Management
• 10 Basic Tasks Handled by Managers
• Leadership Styles
• Organizational Cultures
• Organizational Structure
• Human Resources Management
• Ethical Leadership
• Incorporating Social Responsibility
• Ethical Practices
• Growing Your Business
• Franchising
• Licensing
• Cashing in Your Brand
• Methods for Valuing a Business

All necessary materials are included.

System Requirements:

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.