Event Planning & Management

Hours: 300 / Access Length: 12 Months / Delivery: Open, Mentor Supported
Retail Price: $1,545.00

Course Overview:

Event planners need professional caliber information that explains everything from how to decorate, to the use of technology, and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community.

We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.

After completing this course, you should be able to:

• Define the principles of event leadership
• Identify the steps for planning an event budget, solving problems, and making critical decisions
• Identify the requirements for working with vendors, securing a space, and marketing the event
• Identify legal considerations and guidelines for writing event contracts
• Identify the steps for starting your own event planning business

Course Outline:

Event Planning & Management Module 1
Event Leadership

• Anthropological & Sociological Origins
• Global Business
• The Event Leadership Profession
• Demographic Changes
• Career Opportunities
• The 5 Phases of Event Leadership
• A Blueprint for Your Event
• Comprehensive Needs Assessment
• Good Communication
• Corporate Social Responsibility (CRS)
• Developing & Implementing the Event
• Research the Event
• Design a Program
• Develop a Theme
• Manage the Timeline

Event Planning & Management Module 2
Event Administration

• Identify Leadership Characteristics
• Make Critical Decisions
• Solve Problems
• Human Resource Management
• Recruiting Staff & Volunteers
• Effective Organizational Charts
• Financial Administration
• Maintain Event Records
• Forecast Projected Revenues
• Identify Sustainable Funding
• Plan an Event Budget
• Greener Events
• Reduce Your Carbon Footprint
• Minimize Waste
• Implement Energy Efficiency
• Market Your Greener Event

Event Planning & Management Module 3
Event Coordination & Marketing 

• Managing Vendor Contracts
• Coordinate Catering Operations
• Conduct & Analyze Site Inspections
• On-Site Event Production
• Integrate New Technologies
• Event Contingency Plans
• Registration Operations
• Lighting, Sound, and Video
• Event Leader as Producer
• Advertising & Public Relations
• Promotions & Sponsorships
• The 5 Ps of Event Marketing
• Promote Fairs & Festivals
• Online Marketing
• Using Social Media

Event Planning & Management Module 4
Legal, Ethical, Risk Management & Technology

• Legal Event Documents
• Control Liabilities
• Risk Management Procedures
• Inclusiveness, Morality & Ethics
• Comply with ADA
• Avoid Ethical Problems
• Corporate Social Responsibility (CSR)
• Measure the Social Responsibility Index
• Technology & Event Planning
• Using Mobile Technology
• 360-degree Event Experience
• Building Your Resume
• Career Advancement
• The New Best Practices
• New Frontiers in Planning Events

Event Planning & Management Module 5
Corporate Events

• What is a Corporate Event?
• The Future of Corporate Events
• Types of Venues
• Anatomy of a Venue
• Types of Staging
• Choosing the Best Stage for Your Event
• Types of Seating
• Choosing the Best Seating for Your Event
• Introduction to Rigging
• Rigging Equipment
• Introduction to Lighting
• Elements of Lighting

Event Planning & Management Module 6
Audio, Video & Design

• Video Basics
• Video Cameras & Controls
• Introduction to Audio
• Understanding the Sound System
• Types of Speakers & Presenters
• Presentation Management
• The Value of Rehearsals
• Design Teams & Processes
• The Proposal Response Process
• Designing from the Ground Up
• Drafting Software
• Venue Floor Plans
• The Fire Marshal’s Approval

Event Planning & Management Module 7
Developing & Presenting the Design

• The Fundamentals of Design
• Developing a Design Palette
• Scenic Design
• Design Approaches
• Environment Design
• Providing Atmosphere
• Scenic Materials & Construction
• Scenic Specialty Items
• Dealing with Transportation
• Presenting Your Design
• Effective Presentation Methods
• Ordering Your Presentation

Event Planning & Management Module 8
Start Your Own Event Planning Business

• The Event Planning Industry
• Who Hires Event Planners
• Conducting Market Research
• Building Your Business Foundation
• Finding Your Niche
• Creating a Map for Success
• A Day in the Life
• Developing Design Ideas
• Getting Started
• Choosing a Business Location
• Financing Your Business
• Buying Equipment & Inventory
• Fundamentals of Hiring Employees
• Paying Employees
• Marketing Your Business
• Managing Your Finances
• Keeping Your Business Healthy

All necessary materials are included.

System Requirements:

• Cable and DSL internet connections are recommended for the best experience.

• CPU: 1 GHz or higher
• RAM: 2 GB or higher
• Resolution: 1280 x 720 or higher
• Speakers / Headphones
• Microphone (Webinar / Live Online sessions)

• Microsoft Windows 7 or 10 (Home, Pro)
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is denoted in the above course outline.